Example audit
What the free audit actually looks like.
Below is a worked example, built around a representative small apparel brand, showing the exact structure, depth and evidence standard of every audit Avant Revenue delivers. Audits run one to two pages and are written to be acted on, whether or not Avant Revenue does the work.
Turnaround: 41 hours
Demand is real, and it is arriving on its own.
Product posts consistently draw 300 to 600 likes with purchase-intent comments ("restock?", "link?", "do you ship to Canada?"). Reviews on the two best-selling pieces are strong and specific. This is not a traffic problem. Everything below is about what happens to that attention after it arrives.
The mobile product page asks for a decision before it gives a reason.
On a phone, the first screen of every product page is a single image and an "Add to cart" button. Sizing, fabric weight, fit notes and reviews all sit below the fold, and 71% of traffic is mobile. Visitors are being asked to commit before they have read anything.
The checkout also requires account creation by default. Guest checkout is available but hidden behind a link. This alone typically costs 15 to 25% of would-be buyers at the last step.
Nobody who leaves without buying is ever contacted again.
There is no email capture anywhere on the site. No abandoned-cart flow exists. The Instagram bio links to a Linktree rather than the store. A visitor who is interested but not ready today has no way to stay in touch, and the brand has no way to reach them.
For a brand with repeat-purchase potential this is the least expensive revenue available: the audience has already said yes once.
Every link sends people to the homepage, never to the product they just saw.
Posts featuring a specific hoodie link to the store's front page, where that hoodie is not visible without scrolling. The single Meta campaign running is optimised for link clicks rather than purchases, so it is buying the cheapest clicks available rather than buyers.
Three changes, in the order they should happen.
- Enable guest checkout by default and move fit, fabric and reviews onto the first mobile screen of every product page.Expected: add-to-cart rate from 2.1% toward 5%+. Roughly one week of work.
- Add email capture and switch on three Klaviyo flows: welcome, abandoned cart, post-purchase.Expected: 8 to 12% of recovered carts convert; 1,300 past customers become a reachable list. Roughly one week.
- Repoint every post and ad to its exact product page and change the campaign objective to Purchases.Expected: same spend, several times the attributed revenue. Two days.